RASK Tech is a strategic consulting firm led by industry veteran, Stanimira Koleva. When your business needs proven C-level technology leadership with a global perspective and cultural intelligence, RASK Tech delivers results that matter.

After more than 30 years in technology leadership across Europe, Asia, and beyond, Stanimira has built RASK Tech to reflect both deep professional expertise and authentic global experience. From senior roles at Microsoft, Cisco, HERE Technologies, Sage, and Citrix, she brings a unique combination of strategic thinking, operational excellence, and genuine understanding of how business gets done across different cultures and markets.

RASK stands for Results. Agility. Strategy. Knowledge.

Results: Measurable outcomes that drive your business forward

Agility: Rapid deployment when leadership is needed most

Strategy: Three decades of cross-cultural business experience

Knowledge: Technology expertise combined with business acumen

Professional services

RASK Tech specializes in executive-level advisory and interim leadership for organizations facing pivotal moments in their business journey. We deliver actionable solutions through direct engagement, working alongside leadership teams to execute critical initiatives rather than simply providing recommendations.

Our services focus on two core areas: immediate executive presence when leadership gaps emerge, and strategic guidance for companies expanding market reach or transforming business models. We partner with organizations that value experienced leadership capable of navigating complexity and delivering measurable outcomes in high-stakes situations.

Roving CEO / Interim executive services (Flagship offering)

Crisis leadership: immediate executive presence during transitions
Private equity support: due diligence and execution leadership
International market entry: cultural intelligence and operational expertise
Transformation leadership: technology adoption, business model shifts
Best match: mid-market to enterprise companies, private equity firms, VCs

Technology & go-to-market strategy

Digital transformation advisory: decades of technology evolution experience
Channel partner strategy: proven track record across APAC, Europe, Americas
Strategic partnerships: building and scaling partner ecosystems
Market entry strategy: international expansion with cultural intelligence
Best match: technology companies, scale-ups, established enterprises

I have known and worked with Stanimira for a few years now. She is extremely knowledgeable, well-liked, and respected, a superb speaker with European and Asian Market knowledge second to none.

Mark C. – SAFe 6.0 certified Senior Scrum Master, visionary and innovative technology leader driving digital transformations and business performance.

Our approach

We specialize in the intersection where technology strategy meets real-world execution. Our expertise lies not only in scaling software and services but in transforming business models to capture new value. With a sharp focus on innovation and emerging technology trends – AI and beyond – we guide businesses on how to harness the latest advances to serve customers better, drive growth, and stay competitive in a fast-moving industry.

What sets RASK Tech apart is our founder’s unique perspective and experience. This isn’t theoretical consulting – it’s strategic guidance grounded in three decades of building businesses, leading transformations, and navigating complex international markets.

Stanimira is a leader who crossed my path when we both worked at Microsoft. It was a privilege to meet her and a gift to learn from her on my career journey. A powerful and creative leader, dedicated to building trusted and meaningful relationships, she was always well ahead of her peers in her strategic thinking, creative approaches and long-term thinking, and she was also an absolute pleasure to work with. I will always be grateful we met and had the chance to work together on so many amazing projects, and anyone who has the chance to meet and work with Stanimira will be blown away by her knowledge, passion and class. Truly a #WomanIAdmire.

Andrea T Edwards, CSP, The Digital Conversationalist.

Why choose RASK Tech

In today’s interconnected business environment, success requires more than just technical expertise or strategic frameworks. It demands leaders who understand how business gets done across different cultures, markets, and organizational contexts. RASK Tech brings this rare combination: strategic clarity, innovative thinking, and global perspective – all grounded in real-world experience of building and scaling technology businesses across four continents.

Whether you need interim leadership during a crisis, strategic guidance for international expansion, or transformation support for new business models, RASK Tech delivers the results, agility, strategy, and knowledge your business needs to succeed.

Why is RASK Tech different?

A lesson learned across more than 30 years in technology leadership is that while product design and R&D innovation get most of the attention, the real competitive advantage comes from driving innovation at the commercial frontline.

Most technology companies focus heavily on product development – and rightly so. But what separates market leaders from followers is innovation in how you package, price, and take products to market. This is where you truly make it or break it.

The RASK difference: we drive innovation beyond R&D – in product packaging, pricing strategies, and go-to-market execution that creates sustainable competitive advantage.

Real examples I've led

Subscription transformation:

professional services packages at Sage and Civica that changed customer engagement models

IoT monetization:

tiered subscription pricing at HERE Technologies that unlocked new revenue streams

Hybrid deployment:

license packaging at Citrix that bridged on-premise and cloud transitions

Channel differentiation:

territory coverage models at Microsoft accommodating different cloud adoption speeds through targeted channel programs

Early SaaS concepts:

"Rented Salesforce" channel models at Cisco which pioneered technology franchise approaches

Hardware modularity:

optional upgrade packages at 3Com that transformed monolithic hardware into flexible, scalable solutions

Stanimira served as a senior executive in these companies...